Tuesday, April 21, 2009

Why the tequila business depends on bars and restaurants.

Is there any spirit whose fortune is as closely tied to the restaurant and bar business as tequila?

Take the flight phenomenon. While a handful of malt-focused bars offer customers the chance to order a trio of various whiskies at one time, it’s not a common occurrence. There are plenty of operators who gather large selections of brandies and rums, but the flight concept has never really caught on with them, either.

(Read the rest of the story, below, originally published in the April, 2009 Cheers magazine.)
Tequila Cheers 0409

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