Vodka, vodka, vodka....

Vodka.
Vodka, vodka, vodka.
Vodka, vodka, vodka, vodka, vodka.

Sure, it sometimes can be monotonous.
But vodka also sells. It’s the on-premise cash-cow, the spirit that pays the rent. And despite the current economic tide, the category is growing with every new flavor, line extension and brand introduced. Let there be no confusion: Vodka is firmly established as the most reliably profitable commodity in the bar and restaurant business.

Read the rest of the story below or in the May 2009 issue of Cheers magazine.
Vodka Cheers 0509

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