Tuesday, March 24, 2009

Making cocktails that matter

Every bartender wants to create a winning cocktail. Just check out the fierce competition at the numerous contests put on by spirit brands today to see how serious some bartenders take that aspect of the bar business.

And while winning a competition can further a career, consistently successful cocktail creation demands more than whipping up a couple of charming drinks using the spirit du jour. From research and development to testing and tasting, from tweaking and standardization to pricing and marketing, rolling out new cocktails demands a sound development process.

To find out what it takes to win in the game of cocktail creation, read below, originally published in Cheers magazine.

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